First unveiled in 1960 to universal acclaim, Accutron - known as the world's first fully electronic watch - has been declared one of the most important innovations in the history of watchmaking. With the same passion for innovation and groundbreaking technology, Accutron now introduces a new historical advancement in timekeeping - the world's first watches powered by electrostatic energy.
Accutron, which acts as an independent brand within the Citizen Watch America portfolio with exclusive departments dedicated to marketing and sales force initiatives, is committed to upholding an extraordinary legacy of excellence in design, style and technology as it reenters the watch industry.
"We are proud to announce the official relaunch of Accutron, one of the most innovative products ever created," said Jeffrey Cohen, President, Citizen Watch America. "These new timepieces, powered by electrostatic energy are the first of their kind and pay tribute to the iconic Spaceview design that gave Accutron the recognition of being an industry trailblazer."
In addition to the brand's new electrostatic timepieces, Accutron introduces the Legacy collection, comprised of the revival of some of the most memorable ‘60s-70s Accutron models, each a cultural and iconic design touchstone. The Accutron Legacy collection features an assortment of twelve watches, each limited to 600 pieces, and all powered by Accutron's Swiss-made 26-jewel movement to guarantee superb quality and reliability.
Per Rob Simon, President of Windsor Jewelers, "We are very excited to be part of this historic relaunch and the exclusive dealer for both North and South Carolina. Accutron is an icon in innovation and craftsmanship and we know our clients will be thrilled to see and enjoy this outstanding addition to our stores."
For its return, Accutron looked to high-end independent retailers carrying luxury brands in different parts of the world so they could have exclusivity in their region as well as those retailers who had historically carried the Accutron line. As part of the brand's exclusive distribution strategy, WINDSOR JEWELERS is chosen as a preferred retailer for the Accutron brand and will offer select novelties.
Accutron, featured in the iconic Mad Men advertising pitch that dubbed the brand its current slogan, "It's Not a Timepiece. It's a Conversation Piece." is more than just a watch brand, but an epic, omnipresent component of American popular culture. Starting a new twenty-first-century chapter in its conversation, Accutron re-establishes its role in today's cultural-sphere with the launch of its podcast, The Accutron Show, hosted by Entertainment Reporter, Bill McCuddy, Journalist, David Graver (Cool Hunting, New York Times, Vogue) and Editor, Scott Alexander (GQ, Playboy). This first full-fledged podcast by a watch brand is a series of approximately 30-minute conversations about Americana culture and its evolution and expressions through time.
The podcast is currently available across all major digital streaming platforms such as Apple Music, Spotify and Stitcher, with a new episode published every week.