THE LEGACY BEGINS
In February 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and maker, registered the trademark “The TUDOR.” The brand was established in Geneva for Rolex founder Hans Wilsdorf. A decade later, in 1936, the house transferred the brand to Wilsdorf. Following the Second World War, Hans Wilsdorf knew that the time had come to give the brand an identity uniquely its own. On March 6, 1946, Wilsdorf created “Montres TUDOR S.A.”, specializing in models for both men and women. Rolex would guarantee the technical, aesthetic, and functional characteristics, along with the distribution and after-sales service.
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hans wilsdorf’s intuition
“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”
- H. Wilsdorf
THE ART AND TRADITION OF HAND CRAFTSMANSHIP
A TUDOR watch lives. Within it, a world of microprecision pulsates. It is a striking balance between technical innovation and strength of design. To ensure nothing less than perfection, the intricate components within a TUDOR watch have been relentlessly tested to the most precise details. Gaze at the movement. Precision is key. The TUDOR watch continues to set new standards for style, performance, and resilience. This high-precision mechanism will endure the passage of time. Extraordinary materials, exceptional durability, and timeless design make each watch a beauty to behold.
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