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DIAMOND GUIDE

a radiant-cut diamond sits in a pair of tweezers.a radiant-cut diamond sits in a pair of tweezers.a radiant-cut diamond sits in a pair of tweezers.

GUIDE TO DIAMONDS

Buying diamonds is an exciting yet complex process that requires careful consideration and knowledge to ensure you truly get what you pay for. This guide from our experts at Windsor Jewelers is designed to provide you with everything you need to know about purchasing diamonds, from understanding the 4 Cs— cut, color, clarity, and carat weight— to recognizing the importance of certification and selecting the right setting. Whether you're buying a diamond engagement ring, a pendant necklace, or stud earrings, this comprehensive guide will equip you with the insights and tips necessary to make an informed decision, ensuring that your purchase is both beautiful and valuable.

A diamond engagement ring around a red napkin.A diamond engagement ring around a red napkin.A diamond engagement ring around a red napkin.

THE 4 C'S OF DIAMONDS

The Four Cs of diamonds— cut, color, clarity, and carat weight— are crucial factors to understand when shopping for the perfect diamond. The cut refers to how well the diamond has been shaped and faceted, affecting its overall brilliance and sparkle. A well-cut diamond will reflect light beautifully, further enhancing its visual appeal. Color measures the diamond's lack of color, with the most valuable diamonds being completely colorless, graded on a scale from D (colorless) to Z (light yellow or brown). Clarity assesses the presence of internal or external flaws, known as inclusions and blemishes, with fewer imperfections increasing the diamond's value. Carat weight indicates the size of the diamond, with larger diamonds being rarer and more expensive. Understanding the Four C’s helps buyers make informed decisions, ensuring they select a diamond that balances beauty, quality, and budget, resulting in a timeless and valuable purchase.

A group of small diamonds through a jeweler’s loupe.A group of small diamonds through a jeweler’s loupe.A group of small diamonds through a jeweler’s loupe.

NATURAL DIAMONDS AND LAB DIAMONDS

Natural and lab-grown diamonds offer distinct advantages, making them appealing choices for different reasons. Formed over billions of years deep within the Earth's mantle, natural diamonds are treasured for their unique origins and natural beauty. Each natural diamond is a rare and precious gem, often carrying immense historical and sentimental value. On the other hand, lab-grown diamonds are created using advanced technological processes that replicate the formation of natural diamonds, resulting in gems that are chemically, physically, and optically identical to natural diamonds. Lab-grown diamonds are often more affordable and environmentally friendly, as their creation avoids the environmental impact associated with traditional mining. Both types of diamonds can be certified and come in a variety of cuts, colors, and carat weights, allowing consumers to choose the option that best suits their values and preferences.

an array of diamond shapes on a turquoise background.an array of diamond shapes on a turquoise background.an array of diamond shapes on a turquoise background.

INCREDIBLE DIAMOND SHAPES IN NORTH CAROLINA

When it comes to diamond shapes, several styles stand out for their popularity and unique appeal. The round cut is the most popular and sought-after shape, renowned for their exceptional sparkle and timeless elegance. The oval shape offers a similar brilliance but with a more elongated silhouette, creating a flattering effect on the finger. Radiant cut rings combine the brilliance of the round cut with the stylish rectangular or square outline of the emerald cut, offering a dazzling appearance. With its teardrop silhouette, the pear shape is both distinctive and elegant, often chosen for its ability to elongate the finger. The emerald cut, known for its large, open facets and step-cut design, exudes sophistication and highlights the diamond's innate clarity. With its sharp, square shape and brilliant faceting, the princess cut is beloved for its modern appeal and impressive sparkle. Lastly, but certainly not least, the elongated, pointed ends of the marquise cut creates an illusion of greater size and adds a dramatic touch to any piece of jewelry. Each of these shapes has its own unique charm, making it easy to find the perfect diamond for any style preference.

a pair of vintage diamond earrings and a matching pendant on a wedding invitation.a pair of vintage diamond earrings and a matching pendant on a wedding invitation.a pair of vintage diamond earrings and a matching pendant on a wedding invitation.

BEAUTIFUL DESIGNER DIAMOND JEWELRY

Windsor Jewelers proudly carries diamond jewelry from some of the most renowned designers, each piece exemplifying luxury and craftsmanship. De Beers Forevermark is celebrated for their responsibly sourced diamonds, each inscribed with a unique identification number demonstrating quality and integrity. Facets of Fire offers diamonds with exceptional brilliance, thanks to their patented cutting technique that maximizes light performance and fire. Fana blends timeless elegance with contemporary designs, creating stunning pieces that captivate with their beauty, color, and sophistication. Martin Flyer is known for their exquisite craftsmanship and classic designs, providing a range of diamond jewelry that combines time-honored tradition with modern appeal. Rahaminov Diamonds showcases extraordinary diamond creations, characterized by their exceptional quality, innovative designs. And mesmerizing sparkle. Each of these designers brings a unique perspective to diamond jewelry, ensuring that every piece is a work of art that can be worn and cherished for generations.

six round-cut diamonds in a row, each facing a different angle.six round-cut diamonds in a row, each facing a different angle.six round-cut diamonds in a row, each facing a different angle.

FIND THE BEST DIAMONDS AND JEWELRY AT WINDSOR JEWELERS

Shopping for exceptional diamond jewelry at Windsor Jewelers is a remarkable experience for those seeking the finest quality and most exceptional service in North Carolina. At our Winston-Salem and Charlotte jewelry stores, we offer a stunning selection of engagement rings and fine jewelry to suit every style and occasion. Our stunning selection of engagement rings range from classic solitaires to intricate halo settings, all designed to highlight the innate beauty and brilliance of our carefully selected diamonds. Likewise, our fine jewelry collection includes dazzling earrings, elegant necklaces, sophisticated bracelets, and spectacular statement rings, all crafted with only the highest standards of quality and design. We proudly carry pieces from some of the world’s most renowned designers, ensuring that you have access to the latest trends as well as timeless classics in the world of fine jewelry. Our commitment to excellence extends beyond our product offerings— we also provide personalized service, expert advice, and a welcoming atmosphere to make your shopping experience enjoyable and memorable. Whether you're celebrating a milestone, searching for the perfect gift, or treating yourself to something special, Windsor Jewelers is dedicated to helping you find the perfect piece for your collection. Visit us today and discover why we are the premier choice for discerning customers in North Carolina. Experience the unmatched selection, quality, and service that have made Windsor Jewelers a trusted name in Winston-Salem and Charlotte. Your journey to finding the perfect diamond and fine jewelry begins with us.