Rob Simon moved to Winston-Salem in 1981 after graduating from the University of North Carolina at Chapel Hill. His degree, passion and focus was music and conducting, but he took a job with a local Winston-Salem jewelry store to pay bills and to save up some money while growing his music career.
What started out as a short-term retail position quickly brought out the businessman in Rob, and before he knew it he was on the road nationally as a sales representative at the wholesale jewelry level. He traveled state to state and store to store, working shows across the country at various retailers of all shapes and sizes. From there he started his own wholesale jewelry company where he continued to travel across the country. He soon realized that he wanted to grow his roots and his family by settling down in one place: Winston-Salem.
In 1986, Rob took a break from life on the road and founded his own store, Windsor Jewelers, right in the heart of downtown Winston-Salem at the corner of Fourth Street and Cherry Street. He used his many experiences and the knowledge he garnered on the road to bring the very best of the current jewelry fashion trends to the North Carolina Triad community. His dream was to make Windsor Jewelers the finest independent jewelry store within the Carolinas, a store which would offer unparalleled customer service and supreme experience for each and every client who walked through the door.
Right from the start he brought in major international brands like Roberto Coin, John Hardy, TAG Heuer, Breitling, and many others. Windsor Jewelers began to experience rapid growth, and the business quickly outgrew its original downtown Winston-Salem space.
In 1991, Windsor Jewelers expanded to a new, larger location just outside of downtown Winston-Salem at 380 Knollwood Avenue. The store continued to grow within the Winston-Salem community while simultaneously drawing in clients from all over the state because of its expansive list of brands and unique, custom jewelry creations that could be found nowhere else.
Continued business growth and the need for more space led to another expansion of the store in 1995, just up the road to its current location at 526 South Stratford Road.
Another milestone for Windsor Jewelers occurred in 1995 with a partnership with Patek Philippe, one of the world’s premier Swiss watch brands. The collaboration made perfect sense as the companies share many of the same business characteristics: both are family owned, independent businesses which operate based on their passions for what they do and represent. This partnership elevated Windsor Jewelers to an all-new level as a jewelry and watch store within the southeast, since Patek Philippe had never before been in the Carolinas.
In February of 2013, Ben Simon, Rob’s oldest son, moved back home to North Carolina from New York City, and together with Rob and General Manager Kevin Slusher, they launched a second Windsor Jewelers store in a new North Carolina market: Charlotte.
Now celebrating over 30 years in business, Windsor Jewelers continues to grow while maintaining the independent, family-business values which make it such a special place to shop. Rob Simon’s vision to create the finest jewelry store in the Carolinas is embodied in the passion and service that each staff member at Windsor Jewelers brings to work every day.
Windsor Jewelers is proud to support the communities we call home, and actively participates in many fundraising efforts throughout the year. Providing jewelry and watch donations, allocating a portion of proceeds to charities from sales throughout the year and honoring local police heroes with watches to commemorate their bravery, are just some of the wonderful community events that Windsor is proud to do for their communities.